How we handle your information.
This policy explains what personal information we collect through this website, why we collect it and the choices you have.
Last updated: 12 October 2026
1. Who we are
This website (www.asset-wave.com) is operated by AssetWave, North Acre, Pickwell Road, Leesthorpe, Leicestershire, LE14 2XE, United Kingdom (“AssetWave”, “we”, “us”). We are the controller of personal information collected through this website.
Questions about this policy can be sent to hello@asset-wave.com.
2. Information we collect
When you send an enquiry or request a demo we collect your name, organisation, work email address, sector (if provided) and your message. We only collect what you choose to give us.
Our hosting provider automatically processes limited technical information, such as your IP address, browser type and the pages requested, to deliver the website securely.
The customer sign-in page does not transmit or store any details you enter.
3. How we use it and our lawful basis
- To respond to your enquiry and arrange any demonstration you request — legitimate interests, or steps taken at your request before entering into a contract.
- To keep the website secure and working properly — legitimate interests.
- To meet legal obligations where they apply — legal obligation.
4. Marketing
We do not add you to marketing lists from an enquiry. We will only send marketing communications if you separately agree, and you can withdraw at any time.
5. Sharing your information
We do not sell personal information. We share it only with service providers who help us run this website and handle email (such as hosting and email providers), acting on our instructions, or where the law requires it.
6. International transfers
Some service providers may process information outside the UK. Where they do, we rely on appropriate safeguards recognised under UK data protection law, such as adequacy regulations or the International Data Transfer Agreement.
7. How long we keep it
We keep enquiry information for as long as needed to deal with your enquiry and any resulting relationship, and normally no longer than 24 months after our last contact, unless we need to keep it longer for legal reasons.
8. Your rights
Under UK data protection law you have the right to access, correct or delete your personal information, to restrict or object to its use, and to data portability. To exercise any right, contact hello@asset-wave.com. We will respond within one month.
9. Security
We use appropriate technical and organisational measures to protect personal information, including encrypted (HTTPS) connections to this website.
10. Cookies
See our Cookie Policy.
11. Complaints
If you are unhappy with how we have handled your information, please contact us first. You also have the right to complain to the Information Commissioner’s Office (ico.org.uk, 0303 123 1113).
12. Changes to this policy
We may update this policy from time to time. The latest version will always be published on this page.
